The price is up there and way more than 10 years ago but really, it's not much more than a JK is today. Depending on how big of a tire you're hoping to run, you may not need a whole lot done to a JL and that's something else to consider.
Welcome to JLWRANGLER! Good to have you here. So, when will you be ordering yours? :thumb:
I don't know if that'd be a bad thing for most consumers. If they have to buy less, that would make the price of a JL all the more worth it. That being said, a JK Rubicon costs that much now and there are still plenty of people buying them and throwing another $50k into them. The type of people who buy Jeeps today are just a whole lot different than the ones who bought them 20 years ago.