NFRs2000NYC
Member
My personal biased opinion (biased TOWARDS Jeep)...I think you are going to see fairly steep discounts on the gladiators 5-6 months after official release when the dealers have stock. While I love it, IMHO, they overpriced it, by almost $10k. While we are all Jeep guys and like offroading, it's a subset of a subset...the offroading crowd, and of that, those that want an offroad truck. Most truck buyers that are buying midsize trucks are going to have a hard time parting with that much cash, and for the same money, you can have a much more premium truck, that have DEEP DEEP discounts, including RAMs. Sure they are not as good offroad, but again, when it comes to trucks, most buyers aren't looking to crawl. Hell, raptors start in the mid 50s, as do powerwagons, and you can get some pretty build up half tons for this money, so IMHO, to help move them, I think you'll see discounts in the 10% below MSRP not to far from now, and as mentioned in this thread, the 5% below invoice you'll see immediately.