I've worked enough in the movie/TV industries to know that what you see on the screen is not necessarily reality. The vehicle in the commercial could have been beyond saving but they were able to make it look good enough for the commercial. For as much of the vehicle they showed, it could have been nothing more than a few panels zip-tied to a cardboard box frame.
I'll spoil another TV myth for you... most of that tantalizing food you see in commercials, not real food. The stuff that is food may not be what you think it is but it sure looks real!
It's not just a Jeep, it's an amusement park on wheels.