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wayoflife

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1st Gear: Holy Crap The Jeep Wrangler Nearly Outsold The Toyota Camry Last Month
Jeep Wrangler sales are insane right now, with the vehicle scoring its best month ever in April at 29,776 sales. This tops the previous record, which took place just the prior month when the company sold 27,829 of the boxy off-roaders.

Over the past two months Wrangler sales have nearly doubled, as the company began pumping out its new and improved 2018 model, the JL, while simultaneously offering the outgoing JK, also as a 2018 model. The two Wrangler generations have tag-teamed the market to yield all-time sales records for two straight months. Sales are no doubt helped by two Wranglers being on sale at once, one of which is dated but significantly cheaper than the other.

The Wrangler is so hot right now that it nearly outsold the Toyota Camry, a mainstay at the top of the vehicle sales chart, and a family sedan that Toyota sold 29,848 copies of in April. That’s a difference of only 72 sales between the Camry and the Wrangler last month.

Look at the Camry’s sales over the years, and you’ll see that Toyota sells about 30,000 of the things each month in the U.S. according to GoodCarBadCar. The Wrangler, on the other hand, tends to sit around 15,000 to 20,000.

Whether the Wrangler’s recent sales trends will continue, it’s hard to know. The JK’s assembly line is being re-tooled to produce a new Jeep truck after the outgoing Wrangler ceased production last Friday, so the JL will have to rake in the sales all on its lonesome.

Still, despite the JK’s departure, it wouldn’t be surprising if the Wrangler’s streak continued; one of the major factors holding back sales of the outgoing JK model was Jeep’s inability to build enough of the things to meet demand. In 2016, Jeep announced that it was investing $350 million to move the Jeep Cherokee from Toledo (where the Wrangler is built) to the Belvidere Assembly Plant in Illinois. On top of that, the brand said it was dropping $700 million into the Toledo Assembly Complex to “retool the North plant to produce the next generation Jeep Wrangler.”

So yes, the Wrangler sold at numbers on par with the Toyota Camry this month because the JK and JL were both available for 2018; but one of the bigger factors than there being two Wranglers is the fact that Jeep may finally have the manufacturing capacity to meet demand, and that means the JL’s streak may continue for quite some time.
 

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